About

An independent, multidisciplinary creative agency specialized in brands, design and communication. Since 1999, we have helped brands, businesses and institutions find new ways to express themselves, connect and move forward.

We look before we create. We listen, observe and explore every project from different perspectives to understand what it needs today and discover what it could become tomorrow.

We combine strategy, creativity and experience across disciplines ranging from identity and graphic design to brand positioning, product and packaging, spaces and installations, websites and digital experiences, advertising and communication, data visualisation, typography, sound and animation — turning challenges into ideas and ideas into distinctive, coherent solutions built to last.

Innovation is not simply about doing something new. It is about finding a clearer, more useful or more relevant way to do it. That is why we challenge the predictable, explore new paths and seek a distinctive response to every project.

We work closely with our clients, sharing the process and building together. More than 3,000 projects have taught us that the best solutions emerge when there is curiosity to discover, freedom to think and the ambition to go a little further.

The best ideas
start with a conversation

 

The best results do not come from a good idea it self. They come from a good relationship.

Today, design works alongside strategy, marketing, business, technology and the market. But no methodology or tool can replace a genuine relationship between people. We believe in direct relationships, open conversations and the trust built throughout the process. When the relationship is fluid, transparent and honest, we understand better, think more freely and go further.

Trust allows us to challenge the predictable, break down barriers and make more ambitious decisions. We have worked this way since 1999. Person to person. Because before brands, projects and results, there are people.

 

We combine creativity, design, strategy and technology.
Nothing more.
Nothing less.

Design is strategy.

 

There is still a lot of bla, bla, bla around design. But design stopped being just about form decades ago. Today, it is strategy. It is about bringing order to complexity, identifying opportunities and creating responses that generate value.

Since 1999, we have worked alongside businesses, institutions and organisations to help them evolve and grow. No superficial makeovers — just sound judgement, commitment and a perspective of our own.

Thinking, designing and activating brands with purpose.

Services

ANALYSIS
Understand

Before we create, we understand the context. We analyse the realities of the business, the market and its audiences to identify opportunities and make informed decisions.

_________
Brand audit
_________
Business context and strategy
_________
Audiences, insights and behaviours
_________
Benchmarking and design
_________
Market and competitive landscape
_________
Cultural and consumer trends
_________
Opportunity identification
_________

STRATEGY
Define

We turn information into direction. We define the space the brand should occupy, what it needs to say and how it should evolve.

_________
Brand positioning and territory
_________
Purpose, DNA and values
_________
Brand strategy and platform
_________
Narrative and storytelling
_________
Brand architecture
_________
Portfolio strategy
_________
Naming, messaging and brand voice
_________

IDENTITY
Create

We bring strategy to life. We build visual and verbal systems that make brands recognisable, coherent and ready to grow.

_________
Visual identity
_________
Verbal identity
_________
Art direction
_________
Brand graphic systems
_________
Typography and visual assets
_________
Packaging and product design
_________
Identity guidelines and systems
_________

EXPERIENCE
Activate

We activate brands across every touchpoint. We design channels, content, materials and spaces that make brands visible, memorable and effective.

_________
Communication design
_________
Corporate and sales materials
_________
Advertising, campaigns and content
_________
Websites, UX/UI and digital experiences
_________
SEO, SEM and digital advertising
_________
Digital strategy, content creation and social media
_________
Brand spaces, stands and exhibitions
_________
Signage and branded environments
_________
Animation and audiovisual content
_________

EVOLUTION
Sustain

We support brands beyond launch. We oversee, refine and evolve the system so every application maintains its integrity, quality and consistency.

_________
Brand activation
_________
Launch and implementation
_________
Brand management and supervision
_________
Production consultancy and direction
_________
Digital analysis and strategy
_________
Metrics, data and optimisation
_________
Ongoing brand evolution
_________

Over 25 years

 

Every step counts

1999 __
MgComunicació is founded in Igualada, Barcelona.

2002 __
First multinational client.

2005 __
The first awards arrive.

2007 __
We consolidate a multidisciplinary model integrating branding, communication, design, digital, spaces and production.

2011 __
We start developing international projects.

2015 __
Online projects reach parity with offline work, and brands begin to be built as integrated ecosystems.

2021 __
Data becomes essential. We integrate data and analytical metrics into every project.

2022 __
Physical brand experience projects grow, bringing together identity, signage and branded environments to create coherent, functional and memorable spaces.

2023 __
We integrate sustainability and corporate social responsibility (CSR) into project strategy and communication, because today they are no longer optional. They are essential to building meaningful, enduring brands.

2024 __
Brand consultancy gains importance, reinforcing our position as a strategic partner.

TODAY __
We help you build a brand with greater value, recognition and longevity. A brand ready to grow and remain relevant in a constantly changing world.

 

 

...

Awards do not change the way we work, but they remind us that rigour, creativity and commitment leave their mark.

Our projects have been recognised with awards including the WorldStar Packaging Award for Best Packaging; Liderpack for Best Sustainable Packaging; the Comunicació DIBA for Best Municipal Communication Initiative; Korazza Award for Best Spanish Association Magazine; Letra Award for Best Corporate Identity Application; and the Anuaria Award for Best Graphic Identity.

Projects

MERITEM __ Design and construction of an exhibition space for Alimentaria Barcelona, combining product-range communication, large-format graphics and commercial journeys designed around tasting and B2B sales.

Sector: Food
GREENCOURT __ New identity, website and online store for sports surfaces, combining UX/UI design, commercial structure and digital communication focused on product, service and conversion.

Sector: Sports
LABITRIM __ Branding for a sustainable fertilisation solution, with visual identity, organic art direction and scientific positioning to communicate plant nutrition, technology and environmental responsibility.

Sector: Agriculture
CALAF GRUP __ Corporate brand piece combining visual identity, photographic composition and institutional messaging to express social commitment, a connection to place and a distinctive approach to construction.

Sector: Construction
CONFIDENCIAL __ Territorial analysis of flows and mobility to identify opportunities and define the optimal location for points of sale.

Sector: Services
SEIC __ Digital communication piece for natural fibres of agricultural origin, combining sustainable storytelling, visual architecture and an international message focused on circular economy and responsible innovation.

Sector: Environment and industry
ALCO GRUPO __ Editorial design for a commercial catalogue on modular architecture, with a graphic system, technical layout and product content designed to explain uses, features and rental space options.

Sector: Modular architecture
FUNDACIÓ MAMBRÉ __ Fundraising campaign linked to the Win+Win project, with a visual concept, dual-impact message and graphic identity applied to social communication.

Sector: Social
SPF __ Corporate stand for Intersec Dubai, conceived to project innovation, technology and international capability in a highly demanding professional environment.

Sector: Technology
VERSÀTIC __ Naming, branding and visual identity for an engineering company, with a modular symbol, typographic system and verbal positioning focused on efficiency, technology and versatility.

Sector: Technology
CRUJI COQUES __ Identity and product-range communication system for a food brand, with variety naming, art direction and a high-impact graphic language designed to energise the point of sale.

Sector: Food
GIAVÉ __ Design, coordination and construction of a corporate stand for the international DRUPA trade fair in Düsseldorf, combining temporary architecture, applied graphics, product areas and technical visual communication to strengthen brand presence in a competitive industrial environment.

Sector: Industrial

See more projects ...

Contact

Team + Collaborators

Miquel Gleyal
Gemma Roca
Eduard Vilella | GDZ 
Carles Reverter 
Jordi Romeu
Miquel López
Lu Sánchez
Josep Balcells
Carles Gómez
Elena Belló

BARCELONA

c. Capellades 16
08700 Igualada
BARCELONA
+34 938 041 502
+34 629 38 60 31

info@mgcomunicacio.com
www.mgcomunicacio.com

Selected clients

Abina
AES Rental
Àgora Sant Cugat International School
Airpharm Logistics
Ajuntament de Pallejà
Ajuntament de Sant Just Desvern
Ajuntament de Vacarisses
Ajuntament d’Igualada
Ambiens, Gestió de Recursos Ambientals
Armand’s Catering
Asociación de Profesionales de Shiatsu de España
Assemblo Stands Showroom Retail
Audi
Avícola Lleonart
Bactemia Biotechnology Innovation
Bamsa Aparcaments
BeCharter Boat Rental
Bernadet Logistics
Binsa
Boxley
Brand Corner
Btcino España
Cadena Cope
Cafès Novell
Calaf Grup
Caldes de Boí
Campus Motor Anoia
Campus Universitari Igualada
Caves Olivé Batllori
Celesa, Celulosa de Levante
Centre Comercial La Vila
Cluster Leather Barcelona
Col·legi de Farmacèutics de Barcelona
Concentralia
Consell Comarcal de l’Anoia
Consell Comarcal del Berguedà
Cruji Coques
Deseic Concept Store
Diputació de Barcelona
Diputació de Tarragona
Distribuidora Farmacológica
Dorsan Filtración
Dosi Dermo
Efebé Grup
Emerson Industrial Automation
Engisic
eProject4
Espai Dental Garcia Vila
Facsa
Fagepi
Fira Barcelona
Fira Igualada
Font Packaging Group
Forpol Estructuras
Fundación Amaranta
Fundació Ared
Fundació Mambré
Gerimedical
Giave Printing and converting machinery
Gobierno de España
Greencourt
Grup Fábregas
Grupair

Grupo Alco
Grupo Giner
Grupo Ham
Grupo Intercom
Hermanos Guasch. Embarcaciones deportivas
Impuls360
Indescat, Catalan Sports Cluster
Indoor Karting Barcelona
Infarma Barcelona, Congrès europeu de farmàcia
Interfat, Natural Oils
Interflora
Kenogard
Kook Barcelona
Labin, Abonos especiales
Lainco
Leds C-4
Lidera Higiena
Mancomunitat de la Conca d’Òdena
Marc Gené
MaxiSalt
MB Papeles
Mercabarna
Meritem – Quality Gastronomic Solutions
Ministerio de Empleo y Seguridad Social
Miquel y Costas & Miquel
Mutua de Terrassa
Noufil
Ondulados Carme
Osborne & Clarke
Paellador
Piensos Yak
Royse
Saba Aparcaments
Sabinco
Saeco Iberica
SailBlue, Marine Solutions
Salló Kyra
Schneider Electric
Seic Evo
Skoda
Solimix
SPF Specialized Furniture
SuperServis Supermercats
Takipore
Tàrrega Grup
Technic22
Tecno Fast
Tecnocim
Tedisel Medical
Tenso
TFC Industrial Projects
Transparenta, End-to-end management de l’aigua
Turkish Airlines EuroLeague
Unió Empresarial de l’Anoia
Universitat de Lleida – UdL
UPC, Universitat Politècnica de Catalunya
Vakuum
Versatic Enginyers
Virkar
Volkswagen